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Cases

Monthly Trend — Cases CY vs PY

By Product

By Product — Detail

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Transactions

Current Stock On Hand

Product Catalogue

Open Purchase Orders

Customer Investment

Product Customer Est. Cases Owner Valid From Valid To Status
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Reports Hub
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Depletions Reports
Proof Drinks sell-in data from SAP — your sales through our warehouse
Elm
Elm Data
Retail sell-out data across major UK retailers
Amazon
Amazon Data
Vendor Central dispatched sales, revenue and returns
Matthew Clark
Matthew Clark Data
On-trade sell-out data by site, segment and category
Venus
Venus Data
Wholesaler sell-out data by customer and region
Elm — Retail Sell-Out

Units & SP Unit ROS

vs Last Year

Metric Trend

By Retailer — Units

Weekly Detail

Weekly KPI Summary

Amazon — Vendor Central

Units by Month

By Product

By Product

Venus — Wholesaler Sell-Out

Units by Month — CY vs LY

By Customer

By Customer

Matthew Clark — On-Trade Sell-Out

Cases by Month — CY vs LY

By Site

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New Line Form
1 · Product Detail
2 · Packaging
3 · Allergens
4 · Nutritionals
5 · Submission
Overall Progress
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Product Detail

Core product information. Red fields must be completed before submission. Amber fields must be completed within one month.

Core Information
Selling Unit (Bottle / Can / Carton)
Inner Case (if applicable)
Shipper
Pallet

Packaging (EPR)

UK EPR regulations legally require complete packaging weight data. Add every component used. At least one row per level (Primary, Secondary, Tertiary) is required.

Primary Packaging — bottle/can, closure, labels
ComponentMaterialOther materialWeight (g)
Secondary Packaging — outer case, dividers
ComponentMaterialOther materialWeight (g)
Tertiary Packaging — pallet, shrink wrap
ComponentMaterialOther materialWeight (g)

Allergens

It is a legal requirement to accurately declare all allergens. Check every allergen present in this product. If none are present, check "No Allergens Present".

Nutritionals

Mandatory for products with ABV ≤ 1.2%. Optional but encouraged for all other products — many customers request this information on their own NLFs.

Per 100ml Per Serving

Submission

Please review your submission carefully before sending. Once submitted, the form will be reviewed by the Proof Drinks team before any changes are made to your product listings.

Declaration of Accuracy

I confirm on behalf of that the information submitted in this New Line Form is accurate and complete to the best of my knowledge. I understand that Proof Drinks Limited relies on this information for the legal, commercial and operational management of our products, and I commit to notifying Proof Drinks of any changes to this information as promptly as possible.

In particular, I confirm that allergen information has been declared truthfully and completely. I acknowledge that inaccurate allergen declarations may have serious legal consequences and I accept responsibility for the accuracy of the information provided.

What happens next? Once submitted, Proof Drinks will review the information and may contact you with any queries. You will be notified when the product has been approved and activated in our system. Submissions that are incomplete or require clarification will be returned with notes.